BIELEFELD

corporate design
2012

 

In the framework of the new (fictitious) corporate design system for the city of Bielefeld alongside the picture and word mark, an extra optically adjusted sign system was developed. This sign system consists of five further picture and word marks which represent the areas of »leisure time«, »culture«, »nature«, »tourism« and »administration«. The graphic elements of this sign system develope a personal visual speech, with which the varying applications of the city of Bielefeld can be playfully formed.

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