CONVERSE STORIES
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brandbook
2011
We don’t leave the house without them. They are our dailycompanion. Whether at parties, concerts, on holiday, at university or on our first blinddate. Whatever we experience during these occasions, our shoes are always present.
The brandbook »Converse Stories« deals with the reflexion and visualisation of a brand identity from the point of view of the beholder (the consumer) in form of a book. The brandbook »Converse Stories« contains a collection of 30 stories which reflect the experiences, adventures and anecdotes of Converse fans and lovers of different generations and nationalities. Every story is detailed over a double page and is accompanied by a photo collage in which the Converse shoe is the centre of focus.
