CRADLE TO CRADLE
—
corporate design
2011/2012
With Cradle to Cradle®, as in nature, there is no such thing as waste, no having to do without, no limitations. Using biological and technological nutrient cycles, the right materials are brought to the right place at the right time.
The (fictitious) word and picture mark »Cradle to Cradle« is based on a font created especially for the company. The intentional doubling and sequencing of the same basic shape, the right angled triangle, results in the new shape of the word and picture mark. Due to the varying scaling and the selection of individual extracts, the »Cradle to Cradle« word and picture mark becomes possible to deploy it in varying changeable and flexible forms.
