bachelor thesis
corporate design


dipl.-des. margarethe saxler
prof. dr. anna zika



Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Gerhard Wolff sells under the brand name »Wolffstrunk« finest fruit schnaps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand »Wolffstrunk« are the thematic foundation of my bachelor thesis. Graphic reduction and precision characterise the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor »wolf«. The brand »Wolffstrunk« appears modern, genuine, unique and with a good portion of confident humour.

The corporate design includes the design and concept of a composite mark, business stationery, bottle labels, posters and a brandbook as well as a short website animation.